Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Internet & Telecom, News & Media and 21 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Arts & Entertainment, People & Society and 15 other categories.


1 Refined Labs is leading in most countries, including Germany, Switzerland, Austria, Denmark and 30 other countries.

2 Adfusion is leading in United States, Canada, Philippines, Indonesia and 19 other countries.