Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Shopping, People & Society and 46 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Internet & Telecom and 22 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Sweden and 20 other countries.

2 Adfusion is leading in United States, Canada, Thailand, Puerto Rico and 3 other countries.