Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Internet & Telecom, Finance and 46 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Sports, Shopping and 36 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Peru and 22 other countries.

2 Adfusion is leading in United States, Canada, Romania, Philippines and 15 other countries.