Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Shopping and 82 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Beverages, Accounting and 8 other categories.

Geography

1 Sanoma is leading in most countries, including Romania, Lithuania, Finland, Denmark and 47 other countries.

2 Adfusion is leading in United States, Canada, Puerto Rico, Nigeria and 9 other countries.