Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Shopping and 55 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Internet & Telecom, Finance and 39 other categories.

Geography

1 Sanoma is leading in most countries, including Finland, Denmark, Romania, Norway and 35 other countries.

2 Adfusion is leading in United States, Canada, Philippines, Italy and 15 other countries.