Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including Shopping, People & Society, Arts & Entertainment, Autos & Vehicles and 101 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Classifieds, Search Engine and 4 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 54 other countries.

2 Adfusion is leading in Canada, Puerto Rico, Belize, Pakistan and 8 other countries.