Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, Autos & Vehicles and 95 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Accounting, Nursery & Playroom and 3 other categories.


1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, France and 51 other countries.

2 Adfusion is leading in Canada, Philippines, Mexico, Nigeria and 12 other countries.