Market Share by Top Websites

1 Adfusion is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Finance, Internet & Telecom and 33 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, News & Media, Arts & Entertainment and 26 other categories.


1 Total Media is leading in most countries, including Israel, Venezuela, United Kingdom, Ukraine and 9 other countries.

2 Adfusion is leading in United States, Canada, Thailand, Puerto Rico and 4 other countries.