Market Share by Top Websites

2 In terms of market share, Adfusion is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Consumer Services, Food & Drink, Sports, Games and 2 other categories.

2 Total Media is leading in News & Media, Pets & Animals and Science & Education.

Geography

1 Total Media is leading in most countries, including Israel, France, Hungary and India.

2 Total Media is leading in Israel, France, Hungary and India.