Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Shopping and 20 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Career & Education, Education and 12 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, Puerto Rico, United Kingdom and 17 other countries.

2 Total Media is leading in Israel, France, South Africa, Switzerland and 5 other countries.