In terms of market share, Adfusion is clearly lagging behind, losing to Travora Media in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, People & Society and 20 other categories.
Travora Media is leading in Travel, Tourism, Libraries & Museums, Reference and 6 other categories.
Adfusion is leading in most countries, including United States, Canada, India, Mexico and 19 other countries.
Travora Media is leading in New Zealand, Switzerland and Senegal.