Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, People & Society and 75 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Internet & Telecom, Finance and 30 other categories.

Geography

1 TripleLift is leading in most countries, including United States, United Kingdom, Germany, Italy and 31 other countries.

2 Adfusion is leading in Canada, Bangladesh, Colombia, Philippines and 14 other countries.