Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Cooking & Recipes, News & Media and 55 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Internet & Telecom and 20 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, India, Germany and 25 other countries.

2 Adfusion is leading in Canada, Thailand, Puerto Rico, Greece and one other country.