Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfusion is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Arts & Entertainment, News & Media and 121 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Email and 17 other categories.


1 TripleLift is leading in most countries, including United States, United Kingdom, Australia, Italy and 42 other countries.

2 Adfusion is leading in Canada, Pakistan, Puerto Rico, Martinique and 13 other countries.