Market Share by Top Websites

1 DoubleClick DART is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adgorithms is clearly lagging behind, losing to DoubleClick DART in all segments.

Websites Categories

1 DoubleClick DART has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 151 other categories.

2 Adgorithms is leading in Telecommunications, Photography, Clothing, Restaurants & Delivery and 13 other categories.

Geography

1 DoubleClick DART is leading in most countries, including United States, Brazil, China, Serbia and 90 other countries.

2 Adgorithms is leading in Colombia, Nigeria, Costa Rica, Estonia and 4 other countries.