Market Share by Top Websites

1 Etology is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adgorithms is clearly lagging behind, losing to Etology in all segments.

Websites Categories

1 Adgorithms has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Marketing & Advertising and 82 other categories.

2 Etology is leading in Adult, People & Society, Arts & Entertainment, Music & Audio and 20 other categories.

Geography

1 Adgorithms is leading in most countries, including United States, Brazil, Russia, United Kingdom and 33 other countries.

2 Etology is leading in Germany, India, Japan, Turkey and 11 other countries.