Market Share by Top Websites

1 Etology is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Adgorithms is clearly lagging behind, losing to Etology in all segments.

Websites Categories

1 Adgorithms has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Marketing & Advertising and 82 other categories.

2 Etology is leading in Adult, People & Society, Arts & Entertainment, Music & Audio and 20 other categories.


1 Etology is leading in most countries, including Germany, Great Britain, India, France and 49 other countries.

2 Adgorithms is leading in Russia, United States, Colombia, South Africa and 19 other countries.