Market Share by Top Websites

1 Etology is leading in The Entire Web.

2 In terms of market share, Adgorithms is clearly lagging behind, losing to Etology in all segments.

Websites Categories

1 Adgorithms has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Marketing & Advertising and 83 other categories.

2 Etology is leading in Adult, People & Society, Arts & Entertainment, Music & Audio and 21 other categories.


1 Adgorithms is leading in most countries, including United States, Brazil, Spain, United Kingdom and 31 other countries.

2 Etology is leading in Russia, Germany, Japan, Egypt and 12 other countries.