Market Share by Top Websites

1 Yahoo Advertising is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adgorithms is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Adgorithms has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Shopping and 73 other categories.

2 Yahoo Advertising is leading in News & Media, Finance, Investing, Sports and 27 other categories.


1 Adgorithms is leading in most countries, including Russia, Spain, France, Mexico and 33 other countries.

2 Yahoo Advertising is leading in United States, Brazil, Canada, Germany and 19 other countries.