Market Share by Top Websites

1 Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adgorithms is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Adgorithms has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Shopping and 73 other categories.

2 Yahoo Advertising is leading in News & Media, Computer & Electronics, Finance, Software and 29 other categories.


1 Adgorithms is leading in most countries, including Russia, United Kingdom, Spain, Mexico and 34 other countries.

2 Yahoo Advertising is leading in United States, Brazil, Canada, Taiwan and 12 other countries.