Market Share by Top Websites

1 Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adgorithms is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Adgorithms has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Shopping and 74 other categories.

2 Yahoo Advertising is leading in News & Media, Computer & Electronics, Software, Finance and 30 other categories.


1 Adgorithms is leading in most countries, including Russia, United Kingdom, Australia, Spain and 40 other countries.

2 Yahoo Advertising is leading in Brazil, United States, Canada, Taiwan and 14 other countries.