In terms of market share, Adhere is clearly lagging behind, losing to Direct Response Group in all segments.
Adhere has better usage coverage in more websites categories. Including Finance, Health, Investing, News & Media and 30 other categories.
Direct Response Group is leading in Soccer, Real Estate and Office Products.
Adhere is leading in most countries, including United States, India, Bangladesh, Philippines and 5 other countries.
Direct Response Group is leading in Brazil.