In terms of market share, Adhere is clearly lagging behind, losing to Direct Response Group in all segments.
Adhere has better usage coverage in more websites categories. Including Finance, Health, Business & Industry, Investing and 32 other categories.
Direct Response Group is leading in Computer & Electronics, Office Products, Soccer, TV & Video and one other category.
Adhere is leading in most countries, including United States, Canada, Philippines, United Kingdom and 12 other countries.
Direct Response Group is leading in Russia, Japan and Brazil.