Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 41 other categories.

2 Adhere is leading in Finance, Health, Investing, People & Society and 16 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Japan and 22 other countries.

2 Adhere is leading in India, Kenya, Pitcairn, Indonesia and 8 other countries.