Market Share by Top Websites

1 i-Behavior is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Adhere has better usage coverage in more websites categories. Including Finance, Health, News & Media, Investing and 25 other categories.

2 i-Behavior is leading in Arts & Entertainment, Shopping, Food & Drink, Adult and 14 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, United Kingdom, Australia, Germany and 24 other countries.

2 Adhere is leading in United States, India, United Arab Emirates, Zimbabwe and 9 other countries.