Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Adhere has better usage coverage in more websites categories. Including Finance, News & Media, Investing, People & Society and 22 other categories.

2 i-Behavior is leading in Business & Industry, Health, Arts & Entertainment, TV & Video and 20 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, Denmark, United Kingdom, Australia and 23 other countries.

2 Adhere is leading in United States, India, Nigeria, Philippines and 10 other countries.