Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 24 other categories.

2 Adhere is leading in Finance, Health, Investing, People & Society and 18 other categories.


1 i-Behavior is leading in most countries, including Brazil, Great Britain, Australia, Denmark and 22 other countries.

2 Adhere is leading in United States, India, Canada, Ethiopia and 10 other countries.