Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Adhere has better usage coverage in more websites categories. Including Finance, Health, Business & Industry, Investing and 30 other categories.

2 i-Behavior is leading in Arts & Entertainment, Shopping, Adult, Food & Drink and 9 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, United Kingdom, Germany, Poland and 20 other countries.

2 Adhere is leading in United States, Canada, Sri Lanka, Cyprus and 7 other countries.