Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Adhere has better usage coverage in more websites categories. Including Finance, Health, News & Media, Investing and 26 other categories.

2 i-Behavior is leading in Arts & Entertainment, Business & Industry, TV & Video, Computer & Electronics and 23 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, Australia, Italy and 24 other countries.

2 Adhere is leading in Philippines, Pakistan, India, Viet Nam and 11 other countries.