In terms of market share, Adhere is clearly lagging behind, losing to i-Behavior in all segments.
Adhere has better usage coverage in more websites categories. Including Finance, Health, Investing, News & Media and 20 other categories.
i-Behavior is leading in Business & Industry, Arts & Entertainment, Shopping, Computer & Electronics and 14 other categories.
i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Poland and 37 other countries.
Adhere is leading in Switzerland, Algeria and South Africa.