Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Adhere has better usage coverage in more websites categories. Including Finance, Health, Investing, Internet & Telecom and 23 other categories.

2 i-Behavior is leading in Arts & Entertainment, Business & Industry, News & Media, TV & Video and 18 other categories.


1 i-Behavior is leading in most countries, including Brazil, Australia, Denmark, United Kingdom and 19 other countries.

2 Adhere is leading in United States, Ukraine, Canada, Colombia and 5 other countries.