Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 Adhere has better usage coverage in more websites categories. Including Finance, Health, Investing, News & Media and 25 other categories.

2 i-Behavior is leading in Business & Industry, Shopping, Arts & Entertainment, Food & Drink and 14 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, Italy, Australia, United Kingdom and 20 other countries.

2 Adhere is leading in United States, Finland, Malaysia, New Zealand and 6 other countries.