In terms of market share, Adhere is clearly lagging behind, losing to iProspect in all segments.
iProspect has better usage coverage in more websites categories. Including Business & Industry, Travel, People & Society, Internet & Telecom and 24 other categories.
Adhere is leading in Finance, Health, Investing, News & Media and 20 other categories.
Adhere is leading in most countries, including United States, Bangladesh, India, Sweden and 11 other countries.
iProspect is leading in United Kingdom, Venezuela, Switzerland, Bolivia and 6 other countries.