Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Adhere has better usage coverage in more websites categories. Including Finance, Business & Industry, News & Media, Investing and 26 other categories.

2 Proclivity is leading in Health, Medicine, Sports, Football and 18 other categories.


1 Adhere is leading in most countries, including United States, India, United Kingdom, Viet Nam and 8 other countries.

2 Proclivity is leading in Russia, Italy, Egypt, Ukraine and 7 other countries.