Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 21 other categories.

2 Adhere is leading in Finance, Investing, News & Media, Internet & Telecom and 20 other categories.


1 Proclivity is leading in most countries, including United States, United Kingdom, Mexico, Ukraine and 8 other countries.

2 Adhere is leading in Bangladesh, United Arab Emirates, Thailand, Portugal and 3 other countries.