Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Adhere has better usage coverage in more websites categories. Including Finance, Investing, Business & Industry, News & Media and 22 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 18 other categories.

Geography

1 Proclivity is leading in most countries, including United States, China, United Kingdom, Ukraine and 6 other countries.

2 Adhere is leading in India, Denmark, Korea Republic, Luxembourg and 2 other countries.