Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Adhere has better usage coverage in more websites categories. Including Finance, Investing, News & Media, Business & Industry and 22 other categories.

2 Proclivity is leading in Health, Sports, Football, Medicine and 16 other categories.


1 Adhere is leading in most countries, including India, United Kingdom, Switzerland, Taiwan and 6 other countries.

2 Proclivity is leading in United States, Canada, Chile, Italy and one other country.