Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adhere is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Viacom Targeting has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Music & Audio, People & Society and 51 other categories.

2 Adhere is leading in Finance, Health, Investing, Government and 12 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, United States, Spain and 60 other countries.

2 Adhere is leading in India, Canada, Ethiopia, United Arab Emirates and 6 other countries.