Market Share by Top Websites

1 AdTotal is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhese is clearly lagging behind, losing to AdTotal in all segments.

Websites Categories

1 AdTotal has better usage coverage in more websites categories. Including Business & Industry, Sports, Soccer, Internet & Telecom and 21 other categories.

2 Adhese is leading in People & Society, Arts & Entertainment, News & Media, Food & Drink and 14 other categories.

Geography

1 Adhese is leading in most countries, including Belgium, France, Netherlands, Italy and 3 other countries.

2 AdTotal is leading in Poland, China, Belarus, Austria and 2 other countries.