Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adhese is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 92 other categories.

2 Adhese is leading in Visual Arts & Design, Beverages, Performing Arts and Government.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 50 other countries.

2 Adhese is leading in Belgium and Martinique.