Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adhese is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Sports, Business & Industry and 98 other categories.

2 Adhese is leading in Beverages, Visual Arts & Design, Government and Performing Arts.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, Austria, China and 55 other countries.

2 Adhese is leading in Belgium and Portugal.