Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhese is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Business & Industry, People & Society and 44 other categories.

2 Adhese is leading in Alternative & Natural Medicine.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, Italy and 25 other countries.

2 Adhese is leading in Belgium, Netherlands, Pakistan and Romania.