Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhese is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Arts & Entertainment, People & Society and 44 other categories.

2 Adhese is leading in News & Media, Accommodation & Hotels and Adult.

Geography

1 GroupM Server is leading in most countries, including Poland, Germany, Denmark, United States and 26 other countries.

2 Adhese is leading in Belgium, Romania, Netherlands, India and one other country.