Market Share by Top Websites

1 GroupM Server is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adhese is clearly lagging behind, losing to GroupM Server in all segments.

Websites Categories

1 GroupM Server has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 61 other categories.

2 Adhese is leading in News & Media, Beverages, Alternative & Natural Medicine and Adult.

Geography

1 GroupM Server is leading in most countries, including Germany, Poland, Denmark, United Kingdom and 46 other countries.

2 Adhese is leading in Belgium, Netherlands and Lithuania.