Market Share by Top Websites

2 In terms of market share, Adhese is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.

2 Adhese is leading in Cooking & Recipes, Marketing & Advertising, Beverages, Health and 3 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Italy and 18 other countries.

2 Adhese is leading in Belgium, Netherlands, Korea Republic and Turkey.