Market Share by Top Websites

2 In terms of market share, Adhese is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Restaurants & Delivery and 13 other categories.

2 Adhese is leading in News & Media, Business & Industry, Internet & Telecom, Nursery & Playroom and 2 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 9 other countries.

2 Adhese is leading in Belgium, Netherlands, Russia, Romania and 3 other countries.