Market Share by Top Websites

2 In terms of market share, Adhese is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.

2 Adhese is leading in News & Media, Cooking & Recipes, Marketing & Advertising, Newspapers and 9 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Russia, Brazil and 28 other countries.

2 Adhese is leading in Belgium, Turkey, France and French Polynesia.