Market Share by Top Websites

2 In terms of market share, Adhese is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 19 other categories.

2 Adhese is leading in People & Society, News & Media, Arts & Entertainment, Food & Drink and 15 other categories.

Geography

1 Adhese is leading in most countries, including Belgium, Netherlands, Russia, Italy and 5 other countries.

2 Open AdExchange is leading in Denmark, Sweden, United Kingdom, Ukraine and 2 other countries.