Market Share by Top Websites

2 In terms of market share, Adhese is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adhese has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Food & Drink and 16 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 16 other categories.


1 Adhese is leading in most countries, including Belgium, France, Netherlands, United States and 5 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.