Market Share by Top Websites

2 In terms of market share, Adhese is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adhese has better usage coverage in more websites categories. Including News & Media, Food & Drink, People & Society, Arts & Entertainment and 12 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Law & Government and 11 other categories.

Geography

1 Adhese is leading in most countries, including Belgium, Netherlands, India, United States and 4 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway, Slovakia and one other country.