Market Share by Top Websites

2 Adhese is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Adhese has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Food & Drink and 16 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 15 other categories.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United States, Australia, Sweden and one other country.

2 Open AdExchange is leading in Denmark, United States, Australia, Sweden and one other country.