Market Share by Top Websites

1 Open AdExchange is leading in Top 1M Sites.

2 Adhese is leading in Top 100K Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 21 other categories.

2 Adhese is leading in People & Society, Arts & Entertainment, News & Media, Food & Drink and 12 other categories.

Geography

1 Adhese is leading in most countries, including Belgium, Netherlands, France, Hong Kong and 3 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Thailand and India.