Market Share by Top Websites

2 In terms of market share, Adhese is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adhese has better usage coverage in more websites categories. Including News & Media, People & Society, Arts & Entertainment, Soccer and 9 other categories.

2 Open AdExchange is leading in Shopping, Sports, Tourism, Sports and 9 other categories.


1 Adhese is leading in most countries, including Belgium, India, Germany, France and 3 other countries.

2 Open AdExchange is leading in Denmark, Norway, United Kingdom, Sweden and one other country.