Market Share by Top Websites

2 In terms of market share, Adhese is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Travel and 13 other categories.

2 Adhese is leading in Arts & Entertainment, News & Media, People & Society, Music & Audio and 6 other categories.


1 Adhese is leading in most countries, including Belgium, Netherlands, United States, Romania and 4 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic and Sweden.