Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhese is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Business & Industry, Online, Games, Marketing & Advertising and 16 other categories.

2 Adhese is leading in News & Media, Arts & Entertainment, Accommodation & Hotels, Travel and 9 other categories.


1 Optimatic is leading in most countries, including United States, France, United Kingdom, Ukraine and 12 other countries.

2 Adhese is leading in Belgium, Switzerland, Romania and Ecuador.