Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhese is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 42 other categories.

2 Adhese is leading in Accommodation & Hotels, Performing Arts, Food & Grocery Retailers and Government.


1 SmartContext is leading in most countries, including Poland, Russia, Germany, United States and 13 other countries.

2 Adhese is leading in Belgium, Netherlands, Romania and Azerbaijan.