Market Share by Top Websites

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to Encore Metrics in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 11 other categories.

2 adhood Analytics is leading in Internet & Telecom, People & Society, News & Media, TV & Video and 9 other categories.


1 Encore Metrics is leading in most countries, including United States, Japan, Thailand, Botswana and 4 other countries.

2 adhood Analytics is leading in Turkey.