Market Share by Top Websites

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to Encore Metrics in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 20 other categories.

2 adhood Analytics is leading in Internet & Telecom, People & Society, News & Media, Pets and 9 other categories.

Geography

1 Encore Metrics is leading in most countries, including United States, Japan, Canada, Argentina and 7 other countries.

2 adhood Analytics is leading in Turkey, Germany, Greece and Austria.