Market Share by Top Websites

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to Encore Metrics in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Tourism, Sports and 9 other categories.

2 adhood Analytics is leading in People & Society, Internet & Telecom, Telecommunications, Video Games and 4 other categories.


1 Encore Metrics is leading in most countries, including United States, Japan, United Kingdom, Romania and 2 other countries.

2 adhood Analytics is leading in Turkey and Canada.