Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Newspapers, Shopping and 29 other categories.

2 adhood Analytics is leading in People & Society, Pets, Career & Education, Education and 8 other categories.

Geography

1 mParticle is leading in most countries, including United States, Canada, France, Russia and 16 other countries.

2 adhood Analytics is leading in Turkey, Greece and Austria.