Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Finance, Banking and 15 other categories.

2 adhood Analytics is leading in Internet & Telecom, People & Society, News & Media, Technology News and 12 other categories.

Geography

1 mParticle is leading in most countries, including United States, Brazil, Canada, Taiwan and 3 other countries.

2 adhood Analytics is leading in Turkey.