Market Share by Top Websites

1 mParticle is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 adhood Analytics has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, News & Media, Tourism and 14 other categories.

2 mParticle is leading in Arts & Entertainment, Banking, Finance, Movies and 12 other categories.


1 mParticle is leading in most countries, including United States, France, Singapore, Mexico and 2 other countries.

2 adhood Analytics is leading in Turkey.