Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 adhood Analytics has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, News & Media, Government and 14 other categories.

2 mParticle is leading in Arts & Entertainment, Movies, Music & Audio, Finance and 11 other categories.


1 mParticle is leading in most countries, including United States, France, Germany, India and 2 other countries.

2 adhood Analytics is leading in Turkey.