Market Share by Top Websites

1 mParticle is leading in Top 100K Sites.

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 adhood Analytics has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, News & Media, Business & Industry and 14 other categories.

2 mParticle is leading in Arts & Entertainment, Music & Audio, Computer & Electronics, Graphics & Multimedia Tools and 8 other categories.

Geography

1 mParticle is leading in most countries, including United States, France, India, Mexico and one other country.

2 adhood Analytics is leading in Turkey.