Market Share by Top Websites

1 mParticle is leading in Top 100K Sites.

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 adhood Analytics has better usage coverage in more websites categories. Including Internet & Telecom, People & Society, News & Media, Video Games and 14 other categories.

2 mParticle is leading in Arts & Entertainment, Music & Audio, Finance, Banking and 5 other categories.


1 mParticle is leading in most countries, including United States and France.

2 adhood Analytics is leading in Turkey.