Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, Business & Industry, People & Society, Arts & Entertainment and 43 other categories.

2 adhood Analytics is leading in Pets and Chats & Forums.

Geography

1 TruEffect is leading in most countries, including United States, Japan, France, Germany and 18 other countries.

2 adhood Analytics is leading in Turkey.