Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, adhood is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 132 other categories.

2 adhood is leading in Chats & Forums, Accommodation & Hotels, Weapons, Car Buying and 22 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 61 other countries.

2 adhood is leading in Turkey, Bulgaria, Kuwait, Ghana and 5 other countries.