Market Share by Top Websites

1 adhood is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to adhood in all segments.

Websites Categories

1 adhood has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 106 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Online and 8 other categories.


1 adhood is leading in most countries, including Turkey, Russia, Germany, United Kingdom and 22 other countries.

2 Kitara Media is leading in United States, Canada, India, Argentina and 9 other countries.