In terms of market share, adhood is clearly lagging behind, losing to Kitara Media in all segments.
adhood has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 43 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Social Sciences, Science and 3 other categories.
adhood is leading in most countries, including Turkey, Tuvalu, Germany, United States and 37 other countries.
Kitara Media is leading in Canada, Brazil, Singapore, Serbia and 3 other countries.