Market Share by Top Websites

1 adhood is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to adhood in all segments.

Websites Categories

1 adhood has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 84 other categories.

2 Microsoft adCenter Conversion is leading in Health, Finance, Accommodation & Hotels, Real Estate and 52 other categories.

Geography

1 adhood is leading in most countries, including Turkey, Germany, Russia, Azerbaijan and 29 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, India and 20 other countries.