Market Share by Top Websites

1 adhood is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to adhood in all segments.

Websites Categories

1 adhood has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 84 other categories.

2 Microsoft adCenter Conversion is leading in Health, Finance, Accommodation & Hotels, Insurance and 49 other categories.


1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 31 other countries.

2 adhood is leading in Turkey, Russia, Germany, Brazil and 20 other countries.