Market Share by Top Websites

1 adhood is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to adhood in all segments.

Websites Categories

1 adhood has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 112 other categories.

2 Open AdExchange is leading in Energy, Auctions and File Sharing.

Geography

1 adhood is leading in most countries, including Turkey, Russia, United States, Germany and 43 other countries.

2 Open AdExchange is leading in Denmark and Sweden.