Market Share by Top Websites

1 adhood is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to adhood in all segments.

Websites Categories

1 adhood has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 113 other categories.

2 Open AdExchange is leading in File Sharing and Auctions.

Geography

1 adhood is leading in most countries, including Turkey, Germany, Russia, United States and 42 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Guatemala.