Market Share by Top Websites

1 BrightRoll is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adify is clearly lagging behind, losing to BrightRoll in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 110 other categories.

2 BrightRoll is leading in Car Buying, TV & Video, Recreation & Hobbies, Insurance and 18 other categories.


1 BrightRoll is leading in most countries, including United States, United Kingdom, Poland, Russia and 55 other countries.

2 Adify is leading in India, South Africa, Israel, Ukraine and 18 other countries.