Market Share by Top Websites

1 Adify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Adify in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Food & Drink and 141 other categories.

2 Conviva is leading in TV & Video, Financial Management, Telecommunications and Awards.

Geography

1 Adify is leading in most countries, including United States, India, United Kingdom, Canada and 72 other countries.

2 Conviva is leading in Colombia, Hong Kong, Iraq, Puerto Rico and one other country.