Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, News & Media and 93 other categories.

2 Adify is leading in Arts & Entertainment, People & Society, Music & Audio, Food & Drink and 64 other categories.


1 Demdex is leading in most countries, including United States, Canada, United Kingdom, Australia and 52 other countries.

2 Adify is leading in Germany, India, South Africa, Israel and 25 other countries.