Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 160 other categories.

2 Adify is leading in Arts & Entertainment, People & Society, Music & Audio, Food & Drink and 32 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 126 other countries.

2 Adify is leading in American Samoa, Dominica, Gibraltar, Guadeloupe and 2 other countries.