Market Share by Top Websites

1 ExoClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to ExoClick in all segments.

Websites Categories

1 ExoClick has better usage coverage in more websites categories. Including Adult, Arts & Entertainment, People & Society, Internet & Telecom and 145 other categories.

2 Adify is leading in Food & Drink, Cooking & Recipes, Law & Government, Weddings and 27 other categories.


1 ExoClick is leading in most countries, including United States, Germany, Turkey, United Kingdom and 164 other countries.

2 Adify is leading in Rwanda.