Market Share by Top Websites

1 Adify is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Ghostery is clearly lagging behind, losing to Adify in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 115 other categories.

2 Ghostery is leading in Womens Interests, Food & Grocery Retailers, Office Products, Children and 3 other categories.


1 Adify is leading in most countries, including United States, Germany, Canada, Australia and 47 other countries.

2 Ghostery is leading in United Kingdom, Ukraine, United Arab Emirates, Thailand and 6 other countries.