Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 120 other categories.

2 Adify is leading in Gay, Lesbian, & Bisexual, Law & Government, Weddings, Law and 50 other categories.


1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 47 other countries.

2 Adify is leading in United States, United Kingdom, Germany, Canada and 35 other countries.