Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 131 other categories.

2 Adify is leading in Gay, Lesbian, & Bisexual, Weddings, Investing, Law and 34 other categories.


1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 52 other countries.

2 Adify is leading in United States, Canada, Germany, United Kingdom and 27 other countries.