Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adify is leading in Top 10K Sites.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 106 other categories.

2 Improve Digital is leading in Internet & Telecom, Marketing & Advertising, Games, Career & Education and 52 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 41 other countries.

2 Adify is leading in United States, United Kingdom, India, Canada and 39 other countries.