Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adify is leading in Top 10K Sites.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 100 other categories.

2 Improve Digital is leading in Internet & Telecom, Travel, Soccer, Games and 55 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 49 other countries.

2 Adify is leading in United States, Canada, Russia, Australia and 30 other countries.