Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adify is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Soccer and 81 other categories.

2 Adify is leading in Arts & Entertainment, People & Society, Music & Audio, News & Media and 78 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 55 other countries.

2 Adify is leading in United States, United Kingdom, Canada, India and 44 other countries.