Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 80 other categories.

2 Improve Digital is leading in Business & Industry, Internet & Telecom, Shopping, Marketing & Advertising and 73 other categories.


1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, France and 51 other countries.

2 Adify is leading in United States, Canada, India, Russia and 25 other countries.