Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 98 other categories.

2 Improve Digital is leading in Internet & Telecom, Travel, Marketing & Advertising, Soccer and 61 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 42 other countries.

2 Adify is leading in United States, Canada, Russia, Brazil and 34 other countries.