Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adify is leading in Top 10K Sites.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 106 other categories.

2 Improve Digital is leading in Internet & Telecom, Games, Career & Education, Religion & Spirituality and 49 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 42 other countries.

2 Adify is leading in United States, United Kingdom, Canada, India and 35 other countries.