Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 100 other categories.

2 Improve Digital is leading in Career & Education, Games, Education, Video Games and 37 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 37 other countries.

2 Adify is leading in United States, Germany, United Kingdom, Canada and 33 other countries.