Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adify is leading in Top 10K Sites.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 104 other categories.

2 Improve Digital is leading in Internet & Telecom, Soccer, Travel, Games and 59 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 50 other countries.

2 Adify is leading in United States, Canada, India, Russia and 31 other countries.