Market Share by Top Websites

1 Adify is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adify in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 135 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Video Games, Email and 3 other categories.

Geography

1 Adify is leading in most countries, including United States, Germany, United Kingdom, India and 58 other countries.

2 Kitara Media is leading in Egypt, Sri Lanka, Latvia, Morocco and 2 other countries.