Market Share by Top Websites

1 Adify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to Adify in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Music & Audio, Food & Drink, News & Media, Business & Industry and 81 other categories.

2 Lijit is leading in People & Society, Arts & Entertainment, Internet & Telecom, Religion & Spirituality and 81 other categories.


1 Adify is leading in most countries, including United States, India, United Kingdom, Canada and 49 other countries.

2 Lijit is leading in Indonesia, Philippines, Netherlands, Greece and 26 other countries.