Market Share by Top Websites

1 MediaMath is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to MediaMath in all segments.

Websites Categories

1 MediaMath has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Food & Drink, Shopping and 204 other categories.

2 Adify is leading in Gay, Lesbian, & Bisexual, Beverages, Magazines & E-Zines, Football and 5 other categories.


1 MediaMath is leading in most countries, including United States, France, Japan, Brazil and 124 other countries.

2 Adify is leading in Kenya, Mauritius, Bermuda, Rwanda and one other country.