Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 187 other categories.

2 Adify is leading in Software, Technology News, Adult, Gay, Lesbian, & Bisexual and 19 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 154 other countries.

2 Adify is leading in Uganda, Sudan, Mozambique, Bahamas and one other country.