Market Share by Top Websites

1 Adify is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Adify in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 100 other categories.

2 Specific Media is leading in Travel, Religion & Spirituality, Health, Career & Education and 57 other categories.


1 Adify is leading in most countries, including United States, Germany, Canada, India and 43 other countries.

2 Specific Media is leading in United Kingdom, Denmark, Spain, France and 30 other countries.