Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 192 other categories.

2 Adify is leading in Music & Audio, Cooking & Recipes, Adult, Gay, Lesbian, & Bisexual and 10 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Germany and 109 other countries.

2 Adify is leading in Albania, Rwanda, Bermuda, Mauritius and 2 other countries.