Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 201 other categories.

2 Adify is leading in Cooking & Recipes, Adult, Gay, Lesbian, & Bisexual, Weddings and 12 other categories.


1 TradeDesk is leading in most countries, including United States, Australia, United Kingdom, Germany and 137 other countries.

2 Adify is leading in Uganda, Zambia, American Samoa and Burundi.