Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 87 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Sports, Shopping and 77 other categories.

Geography

1 Adify is leading in most countries, including Great Britain, Canada, Germany, India and 62 other countries.

2 TripleLift is leading in United States, Colombia, China, Tokelau and 24 other countries.