Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 Adify has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 93 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, Sports, Travel and 66 other categories.


1 Adify is leading in most countries, including Germany, Canada, France, India and 47 other countries.

2 TripleLift is leading in United States, United Kingdom, Australia, Mexico and 15 other countries.