Market Share by Top Websites

1 adingo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DirectTrack is clearly lagging behind, losing to adingo in all segments.

Websites Categories

1 DirectTrack has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 165 other categories.

2 adingo is leading in Government, Reference, Maps, Dictionaries & Encyclopedias and 11 other categories.


1 DirectTrack is leading in most countries, including United States, Brazil, India, United Kingdom and 56 other countries.

2 adingo is leading in Japan, Taiwan, Russia, China and 29 other countries.