Market Share by Top Websites

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 AdInsight Clarity has better usage coverage in more websites categories. Including Business & Industry, Shopping, Furniture, Travel and 11 other categories.

2 Direct Response Group is leading in Computer & Electronics, Internet & Telecom, People & Society, Soccer and 5 other categories.

Geography

1 Direct Response Group is leading in most countries, including Germany, Japan, Russia and United States.

2 AdInsight Clarity is leading in United Kingdom.