Market Share by Top Websites

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 AdInsight Clarity has better usage coverage in more websites categories. Including Business & Industry, Shopping, Transportation & Logistics, Real Estate and 15 other categories.

2 Direct Response Group is leading in Soccer, Computer & Electronics, People & Society, Office Products and one other category.

Geography

1 Direct Response Group is leading in most countries, including Japan, Brazil and United States.

2 Direct Response Group is leading in Japan, Brazil and United States.