Market Share by Top Websites

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 AdInsight Clarity has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Furniture and 15 other categories.

2 Direct Response Group is leading in Soccer, Sports, Office Products, People & Society and one other category.


1 Direct Response Group is leading in most countries, including United States, Brazil and Japan.

2 AdInsight Clarity is leading in United Kingdom and Saudi Arabia.