Market Share by Top Websites

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 AdInsight Clarity has better usage coverage in more websites categories. Including Business & Industry, Shopping, Furniture, Travel and 12 other categories.

2 Direct Response Group is leading in Internet & Telecom, Sports, Soccer, People & Society and one other category.

Geography

1 Direct Response Group is leading in most countries, including Japan, Russia, Brazil and United States.

2 Direct Response Group is leading in Japan, Russia, Brazil and United States.