Market Share by Top Websites

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 AdInsight Clarity has better usage coverage in more websites categories. Including Business & Industry, Furniture, Shopping, Transportation & Logistics and 11 other categories.

2 Direct Response Group is leading in Computer & Electronics, Internet & Telecom, Software, People & Society and 6 other categories.


1 Direct Response Group is leading in most countries, including United States, Russia, Brazil, Japan and 2 other countries.

2 AdInsight Clarity is leading in United Kingdom and Poland.