Market Share by Top Websites

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Direct Response Group in all segments.

Websites Categories

1 AdInsight Clarity has better usage coverage in more websites categories. Including Business & Industry, Travel, Furniture, Shopping and 12 other categories.

2 Direct Response Group is leading in Computer & Electronics, Software, Internet & Telecom, People & Society and 6 other categories.

Geography

1 Direct Response Group is leading in most countries, including United States, Russia, Germany, Japan and one other country.

2 AdInsight Clarity is leading in United Kingdom and India.