The system saves visitor information so it can report on every keyword that generates telephone enquiries. This way you are able to get complete accuracy with your call tracking and drive further improvements to your ROI
In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Experian Marketing Services in all segments.
Experian Marketing Services has better usage coverage in more websites categories. Including Autos & Vehicles, Arts & Entertainment, Car Buying, People & Society and 30 other categories.
AdInsight Clarity is leading in Furniture, Real Estate, Transportation & Logistics, Accommodation & Hotels and 5 other categories.
Experian Marketing Services is leading in most countries, including United States, United Kingdom, Italy, Canada and 13 other countries.
AdInsight Clarity is leading in Greece and Australia.