Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.

2 AdInsight Clarity is leading in Internet & Telecom, Travel, Real Estate, Transportation & Logistics and 7 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, Russia, United Arab Emirates and 9 other countries.

2 AdInsight Clarity is leading in United Kingdom and Colombia.