Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 30 other categories.

2 AdInsight Clarity is leading in Furniture, Travel, Transportation & Logistics, Online Marketing and 7 other categories.

Geography

1 Proclivity is leading in most countries, including United States, Brazil, France, Switzerland and 9 other countries.

2 AdInsight Clarity is leading in United Kingdom, Canada, India and Thailand.