Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 28 other categories.

2 AdInsight Clarity is leading in Business & Industry, Travel, Furniture, Transportation & Logistics and 8 other categories.

Geography

1 Proclivity is leading in most countries, including United States, Germany, Canada, Costa Rica and 10 other countries.

2 AdInsight Clarity is leading in United Kingdom and India.