Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Football, Health, Medicine and 31 other categories.

2 AdInsight Clarity is leading in Travel, Furniture, Transportation & Logistics, Tourism and 7 other categories.

Geography

1 Proclivity is leading in most countries, including United States, China, India, Germany and 5 other countries.

2 AdInsight Clarity is leading in United Kingdom, Portugal and Ukraine.