Market Share by Top Websites

1 Questback is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Questback in all segments.

Websites Categories

1 Questback has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 68 other categories.

2 AdInsight Clarity is leading in Real Estate, Furniture, Tourism, Accommodation & Hotels and one other category.

Geography

1 Questback is leading in most countries, including Sweden, Norway, Denmark, United Kingdom and 29 other countries.

2 AdInsight Clarity is leading in Romania, Nigeria and Hong Kong.