Market Share by Top Websites

1 Unister is leading in Top 100K Sites.

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 AdInsight Clarity has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Furniture and 12 other categories.

2 Unister is leading in Travel, Tourism, People & Society, Investing and one other category.


1 Unister is leading in most countries, including Germany, Austria and Switzerland.

2 AdInsight Clarity is leading in United Kingdom and Saudi Arabia.