Market Share by Top Websites

1 Unister is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 AdInsight Clarity has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Transportation & Logistics, Internet & Telecom and 12 other categories.

2 Unister is leading in Travel, Tourism, Airlines & Airports, Autos & Vehicles and 3 other categories.


1 Unister is leading in most countries, including Germany, Austria, Switzerland and Poland.

2 AdInsight Clarity is leading in United Kingdom.